欢迎光临
免费的PDF电子书下载网站

电子商务教程 PDF下载

编辑推荐

???伊煜危?嘈炊游榫?④鲚汀 ;

内容简介

本书较为全面地透析了电子商务的商务、技术、补会领域。作为教材,其重点着墨于电子商务的起源和商务模式演化、企业资源管理、客户关系管理、电子供应链管理、电子采购管理、电子预报及生产计划管理、电子支付系统、网络安全问题以及电子商务市场策略等。该教材信息丰富,内容新颖,可供英语专业本科电子商务方向的学生使用,也可以作为公共外语的选读内容。

作者简介

暂无

电子商务教程 PDF下载

目录

Chapter 1 Overview of Internet and E-commerce
  Learning objectives
  Introduction
  1 What is the Internet?
  2 Internet-based E-commerce
  3 Potential benefits of electronic commerce for businesses
  4 The Development of E-commerce and new economic paradigms
  Summary
  Review questions
  Case study and project
Chapter 2 E-commerce Business Models and Concepts
  Learning objectives
  Introduction
  1 E-commerce business model
  2 Major business-to-consumer (B2C) business models
  3 Major Business-to-Business (B2B) business models
  4 Business models in emerging E-commerce areas
  5 How the internet and the web change business: basic business
   concepts
  Summary
  Review questions
  Case study and project
Chapter 3 Enterprise Resource Planning
  Learning objectives
  Introduction
  1 What is ERP?
  2 How can ERP improve a companys business performance?
  3 Administrative consideration of the time
  4 Administrative considerations of the cost
  5 Payback from ERP: when and how much
  6 Configuration of ERP software
  7 ERP and E-commerce
  Summary
  Review questions
  Case study and project
Chapter 4 Customer Relationship Management
  Learning objectives
  Introduction
  1 Definition of CRM
  2 Importance of CRM
  3 Goals of CRM
  4 Leading industries in CRM implementations
  5 Innovative ideas
  6 E-CRM
  7 Implementation of CRM
  8 Reason for the failure of CRM
  9 Customer profitability
  Summary
  Review questions
  Case study and project
Chapter 5 E-commerce and Supply-chain Management
  Learning objectives
  Introduction
  1 Supply-chain management
  2 Why is supply-chain management so important?
  3 Controlling variability across the supply-chain
  4 How should a supply-chain be designed?
  5 Supply-chain architecture
  6 The relevance of E-commerce to the supply-chain
  7 The Impact of E-commerce on the supply-chain
  8 E-commerce and supply-chain integration
  9 Traditional E-commerce vs. E-supply-chain
  10 The importance of electronic data interchange in
    E-commerce and supply-chain
  11 An approach to E-technology acquisition and justification in
    supply-chain management
  12 E-commerce and global supply-chain management
  13 The issue of trust in supply-chain management
  Summary
  Review questions
  Case study and project
Chapter 6 E-commerce and Purchasing Management
  Learning objectives
  Introduction
  1 What is purchasing management?
  2 JIT purchasing
  3 JIT supplier selection
  4 JIT purchasing and performance
  5 Future of purchasing management
  6 Why is purchasing management so important in E-commerce?
  7 E-commerce purchasing
  8 A model for e-purchasing
  9 E-commerce purchasing strategies
  10 Improving E-commerce purchasing process
  Summary
  Review questions
  Case study and project
Chapter 7 E-commerce and Forecasting and Scheduling
      Management
  Learning objectives
  Introduction
  1 What is forecasting and scheduling management?
  2 Why is forecasting and scheduling management so important in
   E-commerce?
  3 Integrating forecasting into the E-commerce operations
  4 Integrating scheduling into the ERP system
  5 Automating to improve scheduling
  Summary
  Review questions
  Case study and project
Chapter 8 E-commerce Payment System
  Learning objectives
  Introduction
  1 Payment systems
  2 Credit card E-commerce transactions
  3 E-commerce digital payment systems in the B2C arena
  4 B2B payment systems
  Summary
  Review questions
  Case study and project
Chapter 9 Internet Security Concerns
  Learning objectives
  Introduction
  1 The E-commerce security environment
  2 Security threats in the E-commerce environment
  3 Technology solutions
  4 Policies, procesures, and laws
  Summary
  Review questions
  Case study and project
Chapter 10 E-commerce Marketing Strategies
  Learning objectives
  Introduction
  1 Consumers online: the Internet audience and consumer behavior
  2 Basic marketing concepts
  3 Internet marketing technologies
  4 B2C and B2B E-commerce marketing and branding strategies
  5 Online market research: knowing your customer 
Summary
  Review questions
  Case study and project
Glossary
Sources of Materials and Works Cited

电子商务教程 pdf下载声明

本pdf资料下载仅供个人学习和研究使用,不能用于商业用途,请在下载后24小时内删除。如果喜欢,请购买正版

pdf下载地址

版权归出版社和作者所有,下载链接已删除。如果喜欢,请购买正版!

链接地址:电子商务教程