主赠人：于数据库与网络中发现大宗赠品 MAJOR DONORS: FINDING BIG GIFTS IN YOUR DATABASE AND ONLINE PDF下载

编辑推荐

作者简介：

　　Ted Hart, ACFRE, ePMT, is an Internet and fundraising strategist with close to twenty years of experience in communications, fundraising, and nonprofit management. He is founder and President of the international ePhilanthropy Foundatio ；

内容简介

Written by a sterling group of experts for their nonprofit peers, Major Donors: Finding Big Gifts in Your Database and Online supplies all types of nonprofit organizations with the best strategies for navigating the ever-changing world of fundraising on the Internet. Truly international in its examples, research, advice, and knowledge, this book is rich with avenues and ideas about approaching prospective givers—and generous with cross-cultural tips about conducting cultivation and solicitation in various countries.
　　"At last, a practical book that helps us move our thinking in the critical future area of major gift fundraising. As one of the oldest techniques in the fundraisers armory, we have sat for too long using the same frameworks and techniques； this book offers new thinking, new insights, and new approaches that will help fundraisers harness the potential of the growing band of high-net-worth individuals within their country and internationally. This book is packed with up-to-the-minute, practical information that will enhance existing major gift programs as much as it will help beginners get their head around where to start."Written by a sterling group of experts for their nonprofit peers, Major Donors: Finding Big Gifts in Your Database and Online supplies all types of nonprofit organizations with the best strategies for navigating the ever-changing world of fundraising on the Internet. Truly international in its examples, research, advice, and knowledge, this book is rich with avenues and ideas about approaching prospective givers—and generous with cross-cultural tips about conducting cultivation and solicitation in various countries. <；br>；　　"At last, a practical book that helps us move our thinking in the critical future area of major gift fundraising. As one of the oldest techniques in the fundraisers armory, we have sat for too long using the same frameworks and techniques； this book offers new thinking, new insights, and new approaches that will help fundraisers harness the potential of the growing band of high-net-worth individuals within their country and internationally. This book is packed with up-to-the-minute, practical information that will enhance existing major gift programs as much as it will help beginners get their head around where to start."<；br>；—Tony Elischer, Managing Director, THINK Consulting Solutions <；br>；　　"Institutional advancement is a deeply personal process that requires in-depth understanding of our supporters, to the degree to which specific aspects of our own priorities reflect our donors personal aspirations and interests. Prospect research is indispensable to this process and to identifying possible supporters from thousands of possible donors—it would have been impossible for the University of Toronto campaign to have succeeded in the absence of our investment in prospect research."<；br>；—Dr. Jon S. Dellandrea, Pro-Vice-Chancellor, Development and External Affairs, University of Oxford <；br>；　　"Major Donors offers some of the best advice from some of the worlds leading prospect researchers, and it will help you to become a much better fundraiser. It is a great resource and an important part of any fundraising library. When you follow the advice in this book, you will raise much more money."<；br>；—Harvey McKinnon, President, Harvey McKinnon Associates author of Hidden Gold and How Todays Rich Give, and coauthor of the international bestseller The Power of Giving

作者简介

暂无

目录

Foreword 
Introduction 
Chapter 1 Prospecting for Major Gifts (Pamela Gignac and Ken Wyman) 
 Introduction 
 Prospect Research: Background and Key Elements 
 Prospect Researchers and Fundraisers Together 
 Big Gifts and Major Gifts 
 Prospecting 
 Research Techniques and Information Sources 
 Where Do We Go from Here? 
 Conclusion 
Chapter 2 Knowledge Management, Data Mining, and Prospect Screening (Jeff Gignac and Chris Carnie) 
 Introduction 
 Definitions 
 Knowledge Management 
 Introduction to Data Mining and Prospect Screening 
 Tracking Prospects 
 Conclusion 
Chapter 3 Why Bill Gates May Not Be Your Best Prospect (Peter B Wylie and David M Lawson) 
 Three Important Concepts: Ability, Attachment, and Affinity 
 How to Generate a List of High-Quality Prospects for Your Campaign 
Chapter 4 Prospect Research Policy, Privacy, and Ethics (Stephen Lee and Susan Mullin) 
 Policy, Ethics, and Prospect Research 
 Ethical and Professional Practice Considerations 
 Data Protection Regulation: The European Approach 
 Notification and Registration 
 Conformity with Data Protection Principles 
 Consent 
 Data Protection Regulation: The North American Approach 
 Applying Privacy Principles to Prospect Research 
 The Role of Professional Associations and Intermediary Bodies 
Chapter 5 US and Canadian Strategies (Pamela Gignac and Kristina Carlson) 
Chapter 6 International Strategies—Europe and Asia (Chris Carnie and Sarah Boodleman Tenney) 
Chapter 7 Your Web Site—What Does It Say to Major Donors? (Howard Lake) 
Chapter 8 An Internet Strategy for Major Donor Fundraising (Anthony Powell) 
Chapter 9 Using Gathered Information Effectively within Your Staff and Volunteer Teams (Nancy Johnson and Pamela Gignac) 
Chapter 10 Moving from Prospect Identification to Making Friends for Life (Andrew Thomas and Ken Burnett) 
Chapter 11 Results Analysis and Performance Measurements (James M Greenfield) 
Chapter 12 Challenges for Tomorrow (Chris Carnie) 
APPENDIX A: The CSA Model Code for the Protection of Personal Information 
APPENDIX B: Data Mining and Prospect Screening Checklist 
APPENDIX C: Checklist for a Development Strategy 
APPENDIX D: Sample Contact Forms 
APPENDIX E: ePhilanthropy Code of Ethical Online Philanthropic Practices 
APPENDIX F: Potential Planning Measurements for Results 
APPENDIX G: Sample Job Description Text 
APPENDIX H: Data Grid for Estimating Giving Capacity 
APPENDIX I: Activity Reports 
APPENDIX J: Sample Contact Report 
APPENDIX K: Performance Criteria for Major Gift Staff 
APPENDIX L: Nine-Point Performance Index Analysis of Major Gift Solicitation 
APPENDIX M: Checklist for Major Gift Acknowledgment 
APPENDIX N: Prospect Research Online 
APPENDIX O: Donor Development and Prospect Research Recommended Additional Readings 
Index

主赠人：于数据库与网络中发现大宗赠品 MAJOR DONORS: FINDING BIG GIFTS IN YOUR DATABASE AND ONLINE pdf下载声明

本pdf资料下载仅供个人学习和研究使用，不能用于商业用途，请在下载后24小时内删除。如果喜欢，请购买正版

pdf下载地址

版权归出版社和作者所有，下载链接已删除。如果喜欢，请购买正版！

链接地址：主赠人：于数据库与网络中发现大宗赠品 MAJOR DONORS: FINDING BIG GIFTS IN YOUR DATABASE AND ONLINE