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内容简介
本书以全媒体时代为背景，总结了不同网络新闻类型的特点及写作方法，特别是近年来网络新闻实践中出现的新类型和新现象，如融合新闻、数据新闻、微信推文、机器人新闻写作等，并从网络媒体定位、策划、采访、写作、编辑、专题等各个环节予以全方位的剖析。本文还融入了许多网络新闻最前沿的科研成果，从宏观层面梳理了我国网络媒体的发展趋势。本书可用作高等院校新闻传播专业的教材，也可供新闻工作者和网络媒体专业人员参考借鉴。
作者简介
叶芳，湖北武汉人。暨南大学新闻与传播学专业文学硕士，华中师范大学新闻学专业文学学士。在《新闻战线》、《当代电视》《中国报业》、《传媒观察》等期刊发表论文30余篇。曾任青岛《半岛都市报》记者，现任教于广东理工职业学院，系该校青年骨干教师、广东省教育厅第八批 “千百十”校级培养对象。
目录
引言 网络新闻、网络新闻媒体、网络新闻受众········· 1
第一节 网络新闻························································· 1
第二节 网络新闻媒体················································· 6
第三节 网络新闻受众··············································· 19
第一章 全媒体时代与网络新闻写作······························· 22
第一节 全媒体时代的内容生产······························· 23
第二节 全媒体时代网络新闻写作特征··················· 24
第二章 全媒体时代的全媒体记者··································· 35
第一节 全媒体记者概念··········································· 35
第二节 全媒体记者的能力要求······························· 38
第三节 全媒体记者的培养路径······························· 43
第三章 融合新闻······························································· 47
第一节 融合新闻概念及来源··································· 47
第二节 融合新闻的实践··········································· 53
第三节 融合新闻的运作··········································· 59
第四章 数据新闻······························································· 64
第一节 数据新闻的概念与特点······························· 64
第二节 数据新闻的实践··········································· 68
第三节 数据新闻的写作··········································· 71
第五章 新闻机器人写作···················································································· 82
第一节 新闻机器人写作实践与运行机制················································ 82
第二节 新闻写作机器人的变革与局限···················································· 87
第三节 新闻写作机器人未来趋势···························································· 91
第六章 微信推文································································································ 94
第一节 微信公众号概况············································································ 94
第二节 微信公众号传播特点及影响························································ 97
第三节 微信公众号内容及运营策划······················································ 100
第七章 视觉新闻······························································································ 112
第一节 视觉新闻的提出与演进······························································ 112
第二节 视觉新闻类型与应用·································································· 116
第三节 视觉新闻的编写·········································································· 123
第八章 网络评论······························································································ 129
第一节 网络评论的崛起与特点······························································ 129
第二节 网络评论的语言风格·································································· 135
第三节 网络评论的写作理念与写作技巧·············································· 138
第四节 整合式网络新闻评论案例分析——以腾讯 《今日话题》 为例 ·················································· 144
第九章 网络新闻专题······················································································ 152
第一节 网络新闻专题的概念与特点······················································ 152
第二节 网络新闻专题策划······································································ 159
第三节 网络新闻专题的制作流程·························································· 162
第二节 网络新闻媒体················································· 6
前沿
今天你上网了吗？如果答案是肯定的，那你绝对不是唯一的一位。每天，世界各地都有无数人在网上冲浪，网络由此成为一个全球性的信息中心和商业中心。近年来，移动化和融合化成为中国网络媒体发展与变革的主旋律，中国网络媒体进入全媒体时代。在移动互联网和网络融合大势的推动下，中国网络媒体用户持续增长，普及的程度进一步提高，新媒体应用不断推陈出新，产业日趋活跃，网络媒体的社会化水平日益提升，频频引发热点话题。在此背景下，网络新闻也表现出极大的生命力和创造力，越来越多新的网络新闻类型丰富着受众的新闻阅读选择。《全媒体时代的网络新闻——理论、方法与技术》一书以全媒体时代为背景，总结了不同网络新闻类型的特点及写作方法，特别是近年来网络新闻实践中出现的新类型和新现象，如融合新闻、数据新闻、微信推文、机器人新闻写作等，并从网络媒体定位、策划、采访、写作、编辑、专题等各个环节予以全方位的剖析。本文还融入了许多网络新闻最前沿的科研成果，从宏观层面梳理了我国网络媒体的发展趋势。本书共分为十个部分，引言和第一章介绍网络新闻所处的全媒体时代背景、网络媒体的发展历程以及网络新闻受众区别于一般新闻受众的特点；第二章介绍了网络新闻的创造者——网络记者，在全媒体时代的能力要求及培养路径；第三章至第九章分别介绍了不同类型的网络新闻，特别是近年来基于全媒体和媒体融合而出现的网络新闻新类型和新形式。由于时间仓促，本书难免有疏漏之处，希望广大读者批评指正。
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