电子商务（英文精编版·第9版） PDF下载

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内容简介

Gary P.Schneider编著的《电子商务(英文精编版第9版)》是一本均衡讲述电子商务中商务问题和技术问题的教科书，既不是避开技术谈管理，也不是通篇陷入技术细节之中，达到了技术与管理、理论与实务的有机结合。全书分为四篇，即概述篇、业务战略篇、技术篇和整合篇。较之旧版，本版力求反映出电子商务领域中的*变化以及企业和社会如何响应这些变化。新增的内容包括：多销售渠道，专业信息网站的收益模型，电子书和新闻网站的未来，电视节目和电影的在线交付，智能电话中移动商务应用的增加，团购网站的崛起，Web服务和Web 2.0技术在电子商务中的应用，以及一些新的病毒和安全威胁等。

《电子商务(英文精编版第9版)》定位明确、体例新颖、结构合理、内容全面、语言精炼、叙述清晰，适合作为高等院校相关专业的电子商务课程教材，也可供企业经营管理者和从事电子商务的专业人士参考。

作者简介

Gary P. Schneider 目前是美国奎尼皮亚克大学会计系的William S．Perlroth教授，曾先后任教于圣迭戈大学、田纳西大学和赛维尔大学，多次获得优秀教学奖。迄今为止，他在会计、信息系统、管理学方面已经出版了50多部著作，并在《Interfaces》、《Issues in Accounting Educati

电子商务（英文精编版·第9版） PDF下载

Preface
Part 1: Introduction
Chapter 1 The Second Wave of Global E-Business
 Electronic Commerce: The Second Wave
 Electronic Commerce and Electronic Business
 Categories of Electronic Commerce
 The Development and Growth of Electronic Commerce
 The Dot-Com Boom, Bust, and Rebirth
 The Second Wave of Electronic Commerce
 Business Models, Revenue Models, and Business Processes
 Focus on Specific Business Processes
 Role of Merchandising
 Product/Process Suitability to Electronic Commerce
 Advantages and Disadvantages of Electronic Commerce
 Advantages of Electronic Commerce
 Disadvantages of Electronic Commerce
 Economic Forces and Electronic Commerce
 Transaction Costs
 Markets and Hierarchies
 Using Electronic Commerce to Reduce Transaction Costs
 Network Economic Structures
 Network Effects
 Using Electronic Commerce to Create Network Effects
 Identifying Electronic Commerce Opportunities
 Strategic Business Unit Value Chains
 Industry Value Chains
 SWOT Analysis: Evaluating Business Unit Opportunities
 International Nature of Electronic Commerce
 Trust Issues on the Web
 Language Issues
 Cultural Issues
 Culture and Government
 Infrastructure Issues
 Summary
 Key Terms
 Review Questions
 Exercises
 Cases
Chapter 2 E-Business Technology Basics
 Part 2: Business Strategies for Electronic Commerce
 Part 3: Technologies for Electronic Commerce
Part 4: Integration